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How to get satrted with content marketing?

It is abundantly evident from the previous posts that content marketing is genuinely helpful for companies to grow in this digital era of marketing. So, how do you begin?  Here are few measures to follow in order to create a successful content marketing plan that will keep your startup or small business in the public eye: 1. Understand your customers Knowing your clients through and out is the first step in developing an effective content marketing plan. Therefore, before you start producing any content, take the time to carefully listen to your target audience and understand what kind of information they need and want.  Speak with your existing and prospective customers. Learn about the issues they're dealing with, the terms and phrases they use to look up information, the language they speak, and the kinds of media they like to watch. Additionally, you should examine the platforms and channels that your target audience uses to conduct research, consume information, and ...
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Understanding Content Marketing

What is Content Marketing?

As a forward-thinking marketer, you are aware that traditional marketing is losing effectiveness by the minute and that there must be a better solution.

So, what is the solution?

Enter the era of content marketing !

Content Marketing is the process of creating and publishing worthwhile, pertinent content in different media channels to attract, attain and engage audience about the product or services you are offering

Using content marketing consistently helps you build and maintain relationships with both current and potential clients. When your target market views your business as a partner invested in their success and a reliable source of information and direction, they are more likely to choose you when the time comes to make a purchase. 

Why Content Marketing is needed?

Customers and purchasers today live in a time of a wealth of information. According to current estimates, they receive more than 2,900 marketing messages per day, which is a record high. Attention scarcity, the idea that the more communications your audience is forced to filter out, the harder it is to reach them, poses a problem to marketers as a result. 

With the help of content marketing, your brand rises above the countless other marketing messages and becomes the catalyst for customer engagement.

History of Content Marketing


Benefits of Content Marketing 

Marketers have historically had to rent (or beg) attention from other people's media through display advertising on websites, booths at a tradeshows, or emails sent to third-party lists. Contrarily, content marketing enables marketers to transform become publishers, create their own audiences, and draw their own attention. While rented attention might be beneficial, there are three main advantages to owning your own attention through content creation.

Big brands are using Content Marketing 

According to research, content marketing is used by the great majority of marketers. In reality, it is employed by a large number of well-known companies around the globe, such as P&G, Microsoft, Cisco Systems, and John Deere. Additionally, it is created and implemented by sole proprietorships and small businesses all over the world.

Is Content Marketing Good for you?

There are four key reason for companies and businesses to use content marketing. 

  • Rise in sales
  • Cost savings 
  • Better & more dependable clients 
  • Content as a source of revenue


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Location: Birmingham, UK

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