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How to get satrted with content marketing?

It is abundantly evident from the previous posts that content marketing is genuinely helpful for companies to grow in this digital era of marketing. So, how do you begin?  Here are few measures to follow in order to create a successful content marketing plan that will keep your startup or small business in the public eye: 1. Understand your customers Knowing your clients through and out is the first step in developing an effective content marketing plan. Therefore, before you start producing any content, take the time to carefully listen to your target audience and understand what kind of information they need and want.  Speak with your existing and prospective customers. Learn about the issues they're dealing with, the terms and phrases they use to look up information, the language they speak, and the kinds of media they like to watch. Additionally, you should examine the platforms and channels that your target audience uses to conduct research, consume information, and ...
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Why Content Marketing is Important?

 ' Content is King '

Are you familiar with this phrase Content is King ?

"Content is King" said Bill Gates more than 20 years ago. This phrase has taken on a life of its own and is now frequently repeated by millions of people. 

Bill Gates released an article titled "Content is King" in January 1996 on the Microsoft website. As it was in broadcasting, he claimed ''Content is where I believe much of the real money will be made on the internet." Bill Gates made accurate predictions. The internet as we know it is powered by content, including websites, blogs, videos, social networking platforms, and much more.




What data says about Content Marketing?

One tried and true method is content marketing. It also gives you a competitive advantage.

  • Businesses who use Blog receive 67 percent more leads than other businesses who doesn't have any blog. 
  • Before speaking with a sales professional, 47% of buyers view 3 to 5 pieces of material.
  • Businesses who use content marketing experience growth rates that are about 30% greater than those who don't.
  • 72 percent of business-to-business (B2B) marketers claim that using content marketing enhances lead generation and engagement.
It is not only about data Content is the heart of successful digital marketing campaigns. 


Why Content Marketing for your business? 

For better understanding of content marketing we need to look how the four steps of buying cycle works;

  • Awareness: A consumer may have a need before being conscious, but they may not be aware that there is a solution.
  • Research: A customer will do research to educate themselves if they are aware that there is a solution. For instance, a car buyer will research the various car types and choose which one best suits their needs.
  • Consideration: To ensure they are purchasing a high-quality item at an affordable price, the buyer now begins evaluating products from several vendors.
  • Buy: The customer finally picks a choice and completes the transaction.
When it comes to the second two processes, conventional advertising and marketing is fantastic. By teaching consumers about a product they may not have previously explored and increasing knowledge of solutions, content marketing reaches the first two stages of the purchasing process.

Support for various digital marketing platforms is another advantage that content marketing offers. It contributes to SEO efforts by creating natural inbound links and developing valuable material on your website that is found by search engines, and it offers extra content for social media marketing. In reality, content marketing should be the main emphasis of many businesses SEO efforts.

See the full video why Content Marketing is important for B2B marketers: Why is Content Marketing Important?


See plenty of reasons below why Content Marketing is important :-
  1. Boost the standing of your brand.
  2. Encourages conversions.
  3. Enhances your SEO efforts.
  4. A low-cost method of generating new leads.
  5. Display your knowledge about the subject.
  6. Cultivate relationships with clients.
  7. Great content is what your leads and consumers desire. 
  8. Set yourself apart from the competition.
  9. Crucial at every stage of the marketing funnel.
  10. Support almost all other digital marketing strategies.
Given all the advantages of content marketing, it is simple to understand why it is crucial for companies of all sizes. In addition to increasing visibility, content marketing can also help you forge closer bonds with your prospects and clients.

It's time to get going if you truly want to witness the value of content marketing in action.



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Location: Birmingham, UK

Comments

  1. RafidJuly 3, 2022 at 9:14 PM

    Useful article

    ReplyDelete
  2. TahmidJuly 26, 2022 at 5:55 AM

    Great One.We Can Learn about the Important of Marketing through Your Post. It is necessary Beacuse in The Competitive World We have to know the Importance of Marketing to run Our Business

    ReplyDelete

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